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PRIVACY POLICY (Updated March 2026)

This Privacy Policy describes how Morgain Physical Therapy (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit https://morgainphysicaltherapy.com (the “Site”), submit forms, communicate with us, or interact with our services—including SMS/MMS messaging programs.

As a healthcare provider, we also protect your Protected Health Information (PHI) in accordance with the Health Insurance Portability and Accountability Act (HIPAA). This Website Privacy Policy applies to information collected through our website and digital communication tools. Our Notice of Privacy Practices (available at our clinic) governs how we handle medical records and clinical data.
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1. Information We Collect

We may collect the following categories of information:

1.1 Personal Information You Provide

When you complete forms—including “Discovery Visit” requests, “Call Back” requests, contact forms, free report downloads, or messaging opt ins—we may collect:

  • Name
  • Email address
  • Phone number
  • Nature of your injury or area of pain (if you choose to provide it)

1.2 Mobile Messaging Information

If you provide your mobile number, we collect:

  • Your phone number
  • Message content you send to us
  • Timestamps of messages
  • Delivery status, carrier metadata, opt in/opt out actions, and related messaging activity

1.3 Usage and Technical Data

We collect device and browsing information, such as:

  • IP address
  • Browser type
  • Pages visited
  • Time/date of your visit
  • Interaction with site elements (e.g., buttons, forms)

1.4 Cookies & Tracking Technologies

We use cookies and tracking tools to understand site usage patterns and improve website functionality.
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2. How We Use Your Information

We may use your information to:

  • Respond to inquiries and schedule appointments or “Discovery Visits”
  • Deliver free reports or requested resources
  • Provide customer service—via email, SMS, or phone
  • Send appointment reminders, visit instructions, or administrative updates via SMS/MMS (with explicit opt in)
  • Send occasional educational or promotional messages (if you opt in)
  • Improve our website and marketing performance
  • Comply with legal obligations and protect our systems

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3. SMS/MMS Messaging & Mobile Data Privacy

This section is required under carrier, CTIA, and FCC rules.

3.1 SMS/MMS Message Types

If you opt in, we may send messages related to:

  • Appointment scheduling and reminders
  • Intake forms or visit preparation
  • Billing or payment notifications
  • Customer service communications
  • Educational or promotional content (if applicable)

3.2 Consent for SMS/MMS Messages

By providing your phone number and opting in:

  • You authorize Morgain Physical Therapy to send SMS/MMS messages to your mobile device.
  • You provide express, one to one consent as required by the FCC (effective Jan 27, 2026).
  • Consent is not a condition of receiving treatment or services.

3.3 Opt Out Instructions

You may opt out at any time:

  • Reply STOP to cancel
  • Reply HELP for assistance

3.4 Message Frequency & Carrier Fees

  • Message frequency varies based on your interactions with us.
  • Message and data rates may apply.

3.5 How We Use Mobile Data

We use mobile numbers and messaging data solely to:

  • Deliver the messages you opted in to receive
  • Ensure message delivery through compliant A2P routes
  • Maintain records of opt in and opt out status

We do not sell or share mobile numbers with third parties for marketing.

3.6 No Guarantee of Message Delivery

Delivery may be affected by carrier filtering or technical limitations.
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4. Sharing Your Information

We do not sell, trade, or rent personal information.

We may share information with:

4.1 Service Providers

Trusted providers who assist in:

  • Appointment scheduling
  • Email or SMS messaging
  • Website hosting
  • Analytics

All providers must keep your information confidential and compliant with A2P and HIPAA requirements.

4.2 Legal Requirements

We may disclose data if required:

  • By law or regulation
  • To protect our rights or property
  • To comply with enforcement requests

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5. HIPAA & Protected Health Information (PHI)

Information submitted through website forms may include health related details but is not considered PHI until you become a patient. Once you begin care, your clinical records are protected under HIPAA. You will receive our official Notice of Privacy Practices (NPP) at your first visit.
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6. Use of Voice AI and Automated Communications

We may use artificial intelligence (“AI”) powered voice agents and automated communication technologies to contact individuals on behalf of our business and our clients.

These AI systems may be used to:

  • Answer inbound telephone calls
  • Make outbound telephone calls
  • Provide information about services, appointments, or events
  • Conduct follow-ups, reminders, or customer support
  • Collect basic information necessary to respond to inquiries

Call Recording and Data Processing

Calls handled by our AI voice systems may be recorded, transcribed, and analyzed for purposes including:

  • Providing services requested
  • Improving AI performance and accuracy
  • Quality assurance and training
  • Analytics and reporting
  • Compliance and security monitoring

These recordings and transcripts may contain personal information you voluntarily provide during the call.

Third-Party Service Providers and HIPAA Compliance

To operate our AI voice communication systems, we may engage trusted third-party technology providers (such as cloud hosting, telephony platforms, AI processing services, and analytics providers) who process information on our behalf.

Where these services involve the handling of Protected Health Information (“PHI”) as defined under the Health Insurance Portability and Accountability Act (“HIPAA”), we take appropriate steps to ensure compliance with applicable healthcare privacy and security requirements, including:

  • Working with vendors that represent themselves as HIPAA-capable or HIPAA-compliant where applicable
  • Entering into Business Associate Agreements (“BAAs”) when required by law
  • Implementing reasonable administrative, technical, and physical safeguards designed to protect PHI
  • Limiting access to authorized personnel only

These third-party providers are contractually obligated to:

  • Maintain confidentiality of personal information
  • Use data solely for the purpose of providing services to us
  • Implement appropriate security protections
  • Comply with applicable data protection laws

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7. Third Party Links

Our Site may contain links to third party platforms (e.g., Facebook, Instagram, YouTube). We are not responsible for their content or privacy practices.
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8. Security

We implement safeguards to protect your personal information, but no online system is completely secure.
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9. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Updates will be posted on this page with a revised “Last Updated” date.
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10. Contact Us

Morgain Physical Therapy
4575 32nd Ave S, Suite 2, Grand Forks, ND 58201
Phone: 4701 599-3848
Email: info@morgainphysicaltherapy.com
Website: https://morgainphysicaltherapy
Last Updated: March 2026